When talking about business, spring cleaning doesn’t involve brooms and dustpans. Rather, it involves a detailed examination of routines, policies and procedures. Are there any metaphorical cobwebs that need to be shaken out? Can you make improvements to streamline operations and reinvigorate tired employees? Now is the perfect time to take a closer look.
Evaluate Your Website
Spend an afternoon surveying your business’ website. Check for broken links, typos, poor aesthetics etc. Make a list of any errors you find and pass it on to the employees who can fix them. A functioning website builds up your brand’s reputation as a trusted resource.
Update Your Customer Records
People dump old email addresses in favor of new ones all the time, meaning that you could be sending out emails to no man’s land. Check your stats for hard bounces and remove those email addresses from your contact list.
Now is also a great time to look at where your business’ focus has been. If you spent months building your list of subscribers, switch things up by creating a plan to foster customer loyalty or offer discounts to boost sales. And don’t forget about segmenting your email lists. You may not want to send an email advertising a discounted ride-on lawnmower to an 80-year-old woman. The more relevant emails that are sent to customers, the more likely they are to do business with you.
Fix Internal Bugs
Create an open forum in which employees are welcome to share their insights in regards to procedure kinks and what can be done better. Provide a way for employees to contribute anonymously for shy individuals who may not otherwise come forward. Some of the best advice can be found for free using this method.
This is also a great time to review variable expenses, such as utilities and shipping. Could you get better pricing with another company? You’ll never know until you analyze the data at your disposal.
Taking the time each year to review areas of improvement can increase profitability, while decreasing unnecessary spending. Not to mention, it breathes fresh life into the work environment to renew your employees’ drive for success.
We’ll help you reevaluate your coverage. Call First Insurance Group at (502) 348-5921 for more information on Lexington business insurance.